The applicant tracking system (ATS) you choose today will either accelerate your growth or slow it down for years. With the ATS market now valued at over $3 billion and hundreds of options available, the decision has never been more consequential or more confusing. The good news: most small and mid-sized businesses don't need an enterprise-grade system. The bad news: they often buy one anyway, then abandon it for spreadsheets within six months. This guide cuts through the noi